I fell victim to the Zeigarnik Effect numerous times before I even learned that it existed. This phenomenon is called the Zeigarnik Effect. Over time, your mind becomes foggy and you find you can’t focus on anything else until you’ve actioned that idea. What’s more, the act of trying to hold all of these great ideas in your head takes up valuable processing space. It’s no real wonder why our brain turns these interactions and experiences into thoughts and ideas. All of the different activities you do, places you visit, senses that are activated, conversations you have, all in a single day. If you are shocked by this, consider all of the things you do in a day.

Essentially anywhere that’s away from where you can action those thoughts and ideas. You might not be completely shocked to read this if you are someone that is always having your best ideas in the shower or out on a run.

If each thought was a word, we would be able to generate enough content to produce a whole book every single day. Our brains are always thinking and processing.

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